Following their triumphant run of collaborations, high street giants H&M revealed earlier this week their latest fashion partner: Marni. The Italian brand, whose annual sales average $100m, looks to follow in the footsteps of the Versace collaboration which sold out within twenty-four hours online and a few days in shops after being released on the November 17 this year. Previously, H & M has also collaborated with the likes of Stella McCartney, Jimmy Choo and Lanvin.
With pieces available for both men and women, Marni’s creative director, Consuleo Costiglioni, who founded the company in 1994, said of her vision: “I wanted to create a true Marni wardrobe by revisiting all our favourite pieces in signature fabrics and prints. As always I love juxtaposing prints and colours, mixing tribal with Bauhaus graphic and adding sporty utilitarian elements”.
The design house has often been described as feminine, quirky and innovative, which will be seen in the upcoming pieces. Shoppers should expect to see the iconic grey, beige and blue colour palette interjected with vivid colours and tribal prints on an array of items including; full pleated skirts, dresses, cropped trousers, jacquard knitwear on a range of fabric from silk to cotton and of course lots of accessories for both genders, so no fashion fan will be left without.
As well as this the voluptuous detailing of bell hemlines, gathering and asymmetry will be a warm welcome to your spring summer/summer 2012 wardrobe emulating Marni’s ready to wear items and at more affordable prices.
The collection is available online and nationwide across 260 stores from March 8, but be quick on release day as something tells me this is going to be yet another desirable collaboration that has sell-out written all over it.