Author: Fernando Ladaga Vieira Ladaga Leomil

On March 7th 2024, the fight between 27-year-old Youtuber – turned – boxer, Jake Paul and a 58-year-old undisputed boxing great, Mike Tyson, is made official, after prolonged rumours. Since its agreement, the event’s promotional and marketing strategies have created long anticipation among fans of boxing, and major sports figures. (if you can even call this boxing). Two extremely mediatic figures, who are usually remembered by their polemic personalities, is gold for entertainment media companies. And that is what Netflix intelligently and quickly realised. No sooner said than done, Paul vs Tyson produced unprecedented figures, becoming the most streamed sporting…