Volunteer writer, Gabriella Azanu, brings us a wonderful review of the brand ‘The Ordinary’ as part of our Buy or Bye series.

Few companies have done as much to shake up the skincare industry as DECIEM with the launch of the brand ‘The Ordinary’. For years, skincare companies have charged a premium on products for specific skin concerns such as wrinkles, hyperpigmentation and acne.

The Ordinary creates skincare products without focusing on fragrance, fancy packaging, or elaborate sounding names. It pushes itself as a brand with ‘Clinical Formulations with integrity’, providing consumers with affordable, cruelty free skincare products.

Having trouble with acne and hyperpigmentation, I’ve developed an obsession with skincare. When I heard about The Ordinary and its growing buzz, I immediately got my hands on some products.

Azelaic Acid Suspension 10%

Azelaic acid is used to treat rosacea (a skin condition), acne, and can be used to brighten skin tone and improve skin texture.

Of the ‘The Ordinary’ products I’ve tried, Azelaic Acid was my favourite.  It effectively dries out my spots and makes my skin feel smoother.

Vitamin C Suspension 23 % + HA Spheres 2%

Vitamin C (ascorbic acid) is a pretty powerful active ingredient. Not only can it create glowing skin, it reduces hyperpigmentation, smooths skin, and improves sunscreen’s effectiveness.

This product also includes hyaluronic acid in the form of tiny spheres, which improves skin hydration.

The product felt gritty, even after dampening my face before applying it. It also possibly worsened my acne, so I’m unlikely to make a repeat purchase.

High-Adherence Silicone Primer

This product smooths the skin and allows even application of foundation. It worked better than the primer I’ve been using, so I’d probably make a repurchase.

Organic Cold-Pressed Moroccan Argan Oil

This oil has been touted as being moisturising for skin and hair, as well as preventing acne and scalp flaking.

I used this product on my hair and it has worked well enough. I would recommend it as an inexpensive way to get the benefits of argan oil.

Buy or bye?

Is ‘The Ordinary’ worth the hype? I’ve been impressed with the majority of products I’ve tried so I would certainly say so. If you’re willing to research its products, look at reviews and you know what works for your skin, then The Ordinary may be a brand to try out.

However, if you prefer nice packaging, fragrances, or more premium skincare, then DECIEM’s other brands such as NIOD and Hylamide may be a better bet.

Gabriella Azanu



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