As one of the most influential women within the British fashion industry, it seems quite apt that Alexa Chung has recently been appointed as the British Fashion Council (BFC) Young Style Ambassador.

Within this role, the two-time winner of the ‘Vodafone British Style Award’ will support the BFC, and promote Britain’s eclectic blend of home-grown fashion design talent to a wider global market.

There is no question of how dynamic British designers are capable of being; Alexander McQueen, Philip Treacy and Vivienne Westwood are all key examples. However, it is a notoriously difficult industry to enter – especially for young, emerging talent.

Chung epitomizes all that her role represents with her globally recognized youthful and distinctive ‘London look’. Her attitude and passion for British design is also palpable. “There’s something so inherently rebellious about how people naturally style themselves”, she says. “Brits aren’t afraid to experiment or take risks with how they look”.

Caroline Rush, CEO of the British Fashion Council, notes how the TV presenter, model and contributing editor at British Vogue is undoubtedly “hugely influential in both the fashion industry and to the wider public”.

No doubt we will be seeing more of Chung’s iconic style, especially at London Fashion Week and Fashion 2012.


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