In 2008, Swedish fashion brand H&M launched a collection titled ‘Fashion Against Aids’, which aimed to work towards the prevention of HIV and AIDS. So far, they have raised more than $6.5 million in prevention projects.
There are more than 90,000 people currently living with HIV (human immunodeficiency virus) in the UK. Globally, this figure rises to an estimated 33.3 million people. To date, more than more than 30 million have died from the virus worldwide, making it one of the most destructive pandemics in history.
For their fifth annual collection, H&M have partnered up with international artists and illustrators to commission special prints bursting with colour and authenticity. The capsule collection brings together bright colours and tribal inspired clothes and accessories in an eclectic yet complimentary mix.
The collection brings global tribes into a 21st century context with African trims on bustiers and blouses, graphic black and white leggings and crop tops and folkloric Inuit designs from Greenland on oversized draped t-shirts.
As well as macramé, fringed and dip-dyed pieces for females and printed t-shirts and cropped harem trousers for guys, there are also accessories such as hats, jewellery, iPhone cases, festival ponchos and plasters available for purchase.
Head of Design, Ann-Sofie Johnson, says of the collection:
“I love this year’s Fashion Against AIDS collection. It brings together so many global styles that send not only a powerful fashion message, but also help spread the word about HIV/AIDS awareness. It’s great that the collection includes the work of artists and illustrators from many different countries, helping us to raise funds for these vital youth HIV/AIDS charities.”
With 25% of each sale going to charity and accessories starting from as little as 99p, there is every reason for you to treat yourselves and at the same time, help raise awareness to this cause. The collection is available in selected stores and online from April 26.