New logo proposal


Loughborough University have proposed a new logo, following the recent controversy surrounding the octagonal redesign.

Screenshot of the Coat of Arms and proposed new logo from the Loughborough University website, the link can be found below.

Screenshot of the Coat of Arms and proposed new logo from the Loughborough University website

The University Marketing team have listened to the feedback given by students in workshops, via emails and comments, and worked to incorporate Loughborough’s Coat of Arms into the new proposal. The proposal seeks to represent exactly what the university is about and will be used online and for marketing and promotional purposes.

The new logo maintains the much loved shield shape, in a slightly modernised form, but uses only the purple, keeping the logo much simpler in colour. One of the main aims of the redesign is to ease the use of the logo online.

Students and staff are welcome to share their opinions on the new proposal via email before the 10th August. Emails should be sent to

The previous backlash on the octagonal design has clearly prompted an improved relationship with the students and staff who make up the institution, encouraging greater engagement and opinions in order to improve the identity of our award winning university.

Further information on the rebrand can be found on the university website


About Author

This is Katie's third year involved with LSU Media. Last year she was Label Features Editor and LSU Media Head of News (Content Coordinator). As Label Editor, Katie sits on Senate and also plans on increasing Label's readership, quality and connections with the other sections of LSU Media. Katie was awarded three LSU Media awards at the end of last year for her work with Label, Features and News.


    • Katie Wilson on

      Thomas, the original is in reference to the “old” shield logo. The Coat of Arms is different and not a “logo” as such. Apologies for the confusion.

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