Author: Tom Rice

It’s a few weeks before the 2024 UK General Election, and I’m catching up with friends when one of them turns to me and asks, “Tom, you study Politics, who should I vote for?” It’s an innocent question, but also a stark and unsettling one. It’s a snapshot of a bigger problem: Gen Z is drifting away from traditional news outlets and diving headfirst into the wild, unregulated world of social media for information. Research from Channel 4 shows that young people are now trusting friends and influencers as much, if not more, than established journalists. This isn’t just a…